Donald is SapientNitro’s Chief Experience officer, and the global lead for SapientNitro’s Experience Design practice. Over the course of his 17 years as an experience designer, he has worked with some of the world’s leading brands, including Disney, HSBC, Target, Wall Street Journal, Bed Bath & Beyond,United Airlines, BP, Citibank, Associated Press, Hilton International, UBS,Sprint, PetSmart, JetBlue, Staples, and Unilever.
In addition to leading SapientNitro's Experience Design practice, Donald also lead's SapientNitro's Experience Innovation team, a team focused on defining strategies for future customer experiences, and the impact that emerging technology will in have in transforming businesses of all types, including retail, financial services, media, and more.
In Donald’s work, he takes customer-centered thinking and applies it to a wide-variety of business problems, from communications to commerce, and including content, community and digital service design. Donald’s work requires leading a broad range of team members, including strategists, designers, information architects, content strategists, writers, developers and user researchers in the design and development of ground-breaking customer experiences that not only win awards, but also exceed the business goals that have been defined.